Hoya Alumni Spotlight

Small Small’s George Roche and Hungry Globetrotter’s Vijay Rajendran were recently spotlighted on the Georgetown Alumni Homepage. The article includes the background story on both founders as well as how their companies are working to solve global food security issues with innovative approaches.

Read the full article here: http://alumni.georgetown.edu/newsevents/newsevents_522.html

Spicing Up the Washingtonian – 5 Hot Sauces We Love

Small Small is spicing up the April print edition of the Washingtonian magazine. Check us out as one of five DC hot sauces in a piece that highlights the globally inspired flavors of a new era of spice.  We are excited to be featured with some up and coming hot sauce greats! Small Small’s Ethiopian Red Pepper Sauce is praised for its fragrance as well as its complexity.  Don’t forget to grab your own print copy of the article today.  Thank you to Anna Spiegel and the Washingtonian for helping to spread the word and make a Small Small change!

April 2013 Cover

April 2013 Cover

Washingtonian_April 2013 Small Small

The best and newest hot sauces in DC – including Small Small Red Pepper Sauce!

The Corp | Georgetown University


Small Small intern and current Georgetown University undergrad, Deanna Arthur, wrote a great feature on Small Small for The Corp’s website. The Corp is the largest student run company in the world and is responsible for several grocery, convenience, and coffee stores on Georgetown’s campus…in addition to being Deanna’s other job (as if being a student isn’t enough). The article highlights how Georgetown has played and continues to play a key role in shaping Small Small. Thank you to Deanna and the Corp for the great article! Check it out here: http://thecorp.org/blog/2013/02/a-delicious-philanthropic-initiative-from-a-georgetown-alum/

Chef Marcus Samuelsson Approves!

On Feb 21, we were honored to have Chef Marcus Samuelsson feature us on his website. The article outlines the story of Small Small, our products, and our mission. We couldn’t be happier to have someone as great as Chef Marcus even hear about us let alone feature us to his fans. Thank you chef for inspiring us all to do what we can to solve some of the world’s biggest problems.

Check out the full article here: http://www.marcussamuelsson.com/what-to-buy/small-small-proudly-sourced-from-ethiopia

Chef Samuelsson with Michelle Obama on Good Morning America.

Chef Samuelsson with Michelle Obama on Good Morning America.

Small Small Life In A Pyramid

Last week we were honored to be written up by Heba Saleh on her popular food blog My Life In A Pyramid. The article features a spotlight on Small Small’s history, our products, and where we see things going in the future. A big thank you to Heba for the article!

Check out the feature here: http://mylifeinapyramid.com/2013/02/giveaway-for-unique-ethiopian-spices-interview-with-founder-of-small-small/

About Heba: She has fast become a close friend after completing the DC Founder’s Institute program together this year. In addition to running several food blogs, she’s starting up EatLuv a local farm to home delivery service – check it out!

George pitching Small Small at the Founder's Institute. Courtesy of Heba Saleh.

George pitching Small Small at the Founder’s Institute. Courtesy of Heba Saleh.

Indiegogo Recap

The support during the crowdfunding campaign has been inspiring and humbling. We couldn’t be happier that people want Small Small to succeed and enjoy our products. All said and done, after 21 days on indiegogo we raised $4,141 from 72 donors and emerged as the newest food company in DC. In the next two weeks we’re so excited to start shipping our first products and getting your feedback!

meme for indiegogo